Accelerating 3D Ad-Content Creation for an Advertising Agency
An NDA client operates a creative agency that produces product advertising for eCommerce brands. To meet B2B and B2C campaign demand, the agency must deliver photoreal 3D assets such as models, turntables, and social clips at scale. Traditional CGI workflows took days per SKU, so the agency needed an AI-driven pipeline to shorten production cycles and unlock on-demand creative variations.
Project Snapshot
Client profile
Our NDA client runs a creative studio that produces advertising content for eCommerce brands. The agency supplies high-fidelity visual assets such as interactive 3D models, stills, turntable videos, and social-media clips. To win B2B contracts and engage B2C audiences, it must deliver photoreal assets quickly while maintaining artistic quality.
Project goal
Build an end-to-end, AI-powered pipeline capable of converting client-supplied photos or CAD files into ad-ready 3D assets with baked textures in just a few hours. The system needed to generate accurate digital doubles suitable for AR/VR experiences, product configurators, and marketing videos; automatically structure orders and SKUs; provide near-real-time reviews and approvals for artists and clients; and integrate generative AI modules that could produce additional creative variations on demand.
Business challenge
Traditional CGI workflows for advertising are labour-intensive. Manual tasks like photogrammetry alignment, hand-crafted retopology, and iterative texture painting cause bottlenecks. Producing one digital twin can take days, leading to long lead times and high costs. The agency needed automation to scale.
- Time & cost pressure: Photoreal digital twin production can span days per SKU, slowing campaign timelines
- Manual bottlenecks: Alignment, mesh cleanup, UVs, and texture painting depended on expert artists and slowed throughput
- Scale and consistency: Maintaining brand-accurate visuals across hundreds of SKUs and variations was difficult
- Approval friction: Stakeholders lacked a central review process, leading to rework and unclear status
Solution
Advantrix Labs partnered with the client to build an AI-driven 3D content pipeline and collaboration platform tailored for advertising production.
- Automated reconstruction pipeline: Ingests photos or CAD, runs AI reconstruction, retopology, UV generation, and PBR texturing, then outputs optimized assets
- Generative creative variations: Integrates diffusion models to produce alternate scenes, backgrounds, and ad creatives on demand
- Order and SKU orchestration: Structured intake, automated naming and versioning, job queues, and status tracking
- Real-time review: Web-based previews, annotations, and approvals keep artists and clients aligned
Business outcomes
The new pipeline reduced production time and enabled scalable delivery for ad campaigns without compromising quality.
- Dramatic reduction in production time: Per-SKU production dropped from days to a few hours, a 75-80% reduction
- Scaled campaign output: Teams could deliver consistent assets across many products and seasonal drops
- Faster approvals: Real-time previews and structured reviews reduced rework and delays
- Creative flexibility: Generative AI modules unlocked rapid variant creation for A/B testing and localized campaigns