
Self-serve creative ad platform with AI optimization accelerated campaign performance for a mid-market US publisher
Advantrix Labs designed and built a self-serve advertising platform for an NDA mid-market US AdTech publisher. The platform gives advertisers direct access to campaign creation, a built-in creative studio, and AI-powered tools — including dynamic copy generation and campaign optimization driven by historical performance data. By replacing manual sales workflows and fragmented creative production, the solution tripled campaign setup speed, increased self-serve ad revenue by 40%, and lifted click-through rates by 25% on AI-optimized campaigns.
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