Case studies

Results and impact from real client work

From reducing operational risk to improving efficiency, transparency, and scalability, each case reflects the tangible outcomes we deliver—not just features or technology—delivered by our team with the founder leading each engagement. We invite you to explore our latest case studies and see the kind of value you can expect when partnering with us.

Showing 1–4 of 4 case studies in AdTech

AdTechSelf-Serve PlatformCampaigns ManagerFortune 50High Traffic

Self‑Service Ad Platform for a media giant

Advantrix Labs partnered with a Fortune 50 media company to build a self‑service ad platform where advertisers can access exclusive inventory, negotiate upfront deals, manage campaigns and payments, and enjoy transparent pricing. The cloud‑native solution unifies campaign management and reduces reliance on third‑party DSPs, delivering a 25% more revenue than expected uplift within a year.

AdTechInternal PlatformFortune 50Revenue OptimizationB2B

Centralized Pricing Internal Platform for an ad‑tech leader

Advantrix Labs designed and implemented a pricing management platform that consolidates rate cards, pricing rules and advertiser associations across client infrastructure. The solution provided a self‑service UI for pricing analysts, normalizes data via a network service layer, enforces role‑based permissions and audit trails, and integrates with the client’s ad server and customer systems. The platform reduced manual work, improves consistency and compliance, and allows analysts to focus on strategic pricing decisions.

AdTechHeader BiddingRTB BiddingStart-UpHigh Traffic

Header bidding boosted revenue for BidStream

To maximise yield and transparency, Advantrix Labs implemented Prebid.js header bidding for BidStream, a growing ad‑tech publisher. The new platform runs simultaneous auctions, integrates DoubleVerify for brand safety, and provides real‑time analytics. By enabling competition across demand sources and ensuring ads are viewable and fraud‑free, the solution achieved a 35% lift in programmatic revenue, improved inventory management and provided a predictable strategy for future growth.

AdTechDSPRTB BiddingStart-UpHigh Traffic

High-frequency DSP accelerated programmatic buying for AdTech Pro

Advantrix Labs engineered a high-frequency demand-side platform (DSP) for AdTech Pro, an ad-tech start-up entering the programmatic advertising market. The SaaS application enables media buyers to create campaigns, manage creatives and bid on inventory across global supply-side platforms in real time via OpenRTB. A streamlined buyer experience and a distributed microservice backend handle real-time bidding at scale, with a dedicated analytics service powering advanced data visualisation and reporting. The platform handles 100k+ queries per second with sub-10ms bidding latency, increased campaign creation speed by 45% and improved SaaS retention by 50%.