
First-party audience platform turned data into premium ad revenue for Ridgeline Media
Advantrix Labs built a first-party audience intelligence platform for Ridgeline Media, a mid-market US digital publisher operating seven niche content sites. The platform transforms raw registration and behavioral data into 18 sellable audience segments with full ad server targeting integration and a buyer-facing measurement dashboard. By replacing a sales pitch with an actual data product, Ridgeline commanded a 40% CPM premium on addressable inventory and added $420K in net-new annual revenue from existing traffic.
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