
Header bidding boosted revenue for BidStream
To maximise yield and transparency, Advantrix Labs implemented Prebid.js header bidding for BidStream, a growing ad‑tech publisher. The new platform runs simultaneous auctions, integrates DoubleVerify for brand safety, and provides real‑time analytics. By enabling competition across demand sources and ensuring ads are viewable and fraud‑free, the solution achieved a 35% lift in programmatic revenue, improved inventory management and provided a predictable strategy for future growth.
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