
AI chatbot boosts loyalty & efficiency for B2C eCommerce
Advantrix Labs developed and embedded an AI chatbot using retrieval‑augmented generation to handle order and return queries for an NDA B2C client. The chatbot integrates with the client’s commerce platform and back‑office systems, delivers consistent 24/7 responses, and guides customers through delivery status. Automating routine inquiries reduced the customer service workload by about 70% and led to a 30% increase in customer retention.
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